Social media has become an important help and tool for businesses, especially for start-ups and small businesses. It’s one of the easiest ways to market your business, promote your products and services, and interact with customers. Social media is a lifeline to your customer. The opportunities are there for everyone – whether you're just starting up or you've been trading for years, social media can add tremendous value to your business.
Recently I was going through my Facebook account and realized that I have a fair number of friends who are either entrepreneurs or work for very small businesses. I was surprised when I saw how many of them were not using their business page to promote their offerings or services. If you're part of this group, perhaps social media could help grow your business in 2022.
Some people view social media purely as a place to connect with friends, make memories and learn about news, trends, and memes. There are also individuals that see it as a powerful marketing tool for selling their products and services. While some start-ups and small businesses use social media primarily as a way to reach clients, others use it mainly as an advertising platform. In either case, gaining a large following on any of the most popular platforms available is not an easy task. However, social media channels do provide a whole host of benefits to businesses of all sizes and sectors.
Let's look at how you can use different types of content to generate leads for your start-up or small business via social media.
1. Increased brand recognition
The first and most obvious way that social media could help your small business is by increasing your brand recognition. There are millions of potential customers who could be reached through social media.
Social media is an effective way to build your brand and increase awareness of your business. It gives you a chance to show off your products and services in an authentic way, which is especially important for businesses that sell handmade items.
2. Access to a wider audience
If you have a blog or website, then it’s likely that most of your visitors are already customers or potential customers. However, many people don’t visit blogs or websites regularly and this means they may not know about the latest news or offers from your business. If you want to reach out to new customers, then social media can be a great place to do this.
3. Improved customer service
Social media has made it easier for customers to contact businesses directly through comments and messages on Facebook, Twitter, and other platforms such as Instagram or Google+. This makes it easier for small businesses who don’t have time for phone calls or emails from customers because they might have other priorities such as running their shops or fulfilling orders from suppliers.
4. Better engagement and relationships with customers
Social media can be used to engage with customers in real-time, helping you understand what they want, how they think, and what they expect from your business. This allows you to tailor your strategy to meet their needs more effectively.
Social media gives you a direct line of communication with your customers, allowing you to build relationships with them in a way that wasn't possible before the rise of social media. You can answer questions about your products and services, respond to complaints and even promote upcoming promotions or events. This helps build trust between you and your customer base, which is essential for any business.
5. Reduced costs
As social media is free to use, it can save start-ups money that would otherwise be spent on advertising campaigns and marketing budgets. The ROI will vary depending on how well you engage with followers and how effective your engagement strategy is, but it’s safe to say that it will save you money compared to traditional forms of marketing such as print advertising or TV ads.
6. Can help generate leads
Social media also helps generate leads by providing information on potential customers who may be interested in what you're offering on an ongoing basis. For example, if someone mentions they're looking for a new job on Twitter or Facebook, this could be an opportunity for your company to reach out and offer them an interview or even hire them right then and there!
If you're a start-up or a small business, get on social media and start networking right away. After all, knowing others in your industry is not only invaluable—it can be fun! You never know where those acquaintances will lead, so go ahead and give it a shot.
xoxo Aya Powers
And since you are here, I would like some help from you so I can also grow my social media presence.
Here are my social media accounts I know you'd love to follow --
Please check out my portfolio and services!